Resolution at Develop - 15th/16th July 2009

Resolution at Develop - 15th/16th July 2009

Clifford behind GTA controversy

DevelopPosted by Lewis Denby Wed, July 15, 2009 14:21:31
Grand Theft Auto and Elite's designers (David Jones and David Braben respectively) spent some time today playing and comparing each other's famed games.

Jones struggled to get to grips with Elite's control mechanism, while Braben furiously mowed down a group of Hare Krishnas at Jones' request.

Perhaps the most interesting piece of information to emerge from the session was that infamous PR guru Max Clifford was the brain behind Grand Theft Auto's marketing campaign. In a period of ten days, Jones told the audience, Clifford had managed to get the game an hour-long feature on GMTV, after describing the controversial concept to a number of politicians.